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Google deploys NFC campaign in Aussie airports

July 15, 2013

Google Play OOH! Media NFC campaign

Great to see NFC campaigns alive and well here in Australia. As I haven’t travelled for work much recently, I actually came across this campaign via the NFC world site and not in real life. What a shame! I’ve shamelessly borrowed their links here but all credit to NFC World for picking up the story.

Google’s Play store partnered with OOH! Media to enable visitors to a number of Australian airports to control a digital panel screen by tapping their NFC enabled phone or by scanning a QR Code for those devices not so proximity inclined. The screen was essentially a way to browse through apps the user might like to download before their flight, to entertain themselves.

I like the concept of the Red Crystal software, which enabled users to do this seamlessly without having to download any software onto their phone.

As usual with NFC, a great video demonstration of the installation really brings it to life.

 

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