Skip to content

Google deploys NFC campaign in Aussie airports

July 15, 2013

Google Play OOH! Media NFC campaign

Great to see NFC campaigns alive and well here in Australia. As I haven’t travelled for work much recently, I actually came across this campaign via the NFC world site and not in real life. What a shame! I’ve shamelessly borrowed their links here but all credit to NFC World for picking up the story.

Google’s Play store partnered with OOH! Media to enable visitors to a number of Australian airports to control a digital panel screen by tapping their NFC enabled phone or by scanning a QR Code for those devices not so proximity inclined. The screen was essentially a way to browse through apps the user might like to download before their flight, to entertain themselves.

I like the concept of the Red Crystal software, which enabled users to do this seamlessly without having to download any software onto their phone.

As usual with NFC, a great video demonstration of the installation really brings it to life.


Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: