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Pre-tail: consumer demand for products before they launch

May 1, 2013

It’s no secret that people are becoming more savvy to ways of seeing what lies ahead in technology and product development. Platforms like Kickstarter and a host of copycats have now made it possible for everyday consumers to be able to get in on the ground level of a great idea, and in some cases, even have some ownership of that idea as an early stage investor.

That concept extends far beyond technology, and even reaches as far as fashion these days. Consumers using that age-old concept of people power can vote for, invest in or give feedback on any product concept before it goes to market, helping shape and refine the product while also giving those same consumer first-rights access to the product.

The infographic below is from the guys at trend-watching which showcases some of their views on Pretailing.



From → Business, General

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