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What tablet users are ALSO doing while watching TV…

January 13, 2013

I’ve been poring through the annual Nielsen ‘State of Social Media’ report over Christmas and here’s another snippet of the American data from last year. It follows the growing trend and awareness of Social TV, ie the tendency for more ad more people to be using social media and ecommerce sites (social commerce, of course) while they’re watching TV. It’s great data to see, but of course I’m looking forward to being able to have a crack at the Australian data once we find a way to make this reliable and available.

Key takeouts for me from this is that 44-45% of tablet users are accessing social media and shopping sites while they’re watching TV. With the Super Bowl looming in just a few weeks, I’d be keen to see how this transforms usage, and what if any impact it has on consumer sentiment and shopping.

The full report I’m using for these snippets can be downloaded from the NM Incite website here: http://ow.ly/gLisp

Nielsen research showing simultaneous TV, tablet, and smartphone usage habits

Nielsen research showing simultaneous TV, tablet, and smartphone usage habits

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