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The opportunity for NFC in Australia

August 8, 2012

I’ve been looking more and more closely at the opportunity for near field communication in Australia, and love the opportunity it presents. One of the companies doing it well – and they’ve been doing it for about 5 years or so – is Tapit,  a firm that recently installed NFC enabled stations around The Rocks in Sydney. Tourists doing the walking tour around the historic area could tap their NFC enabled device to each of 37 points around the area which would then activate a mobile site that provided additional information, images, and instructions to get to the next point on the tourist trail.

The first video below, posted by Deepend, covers some of the basics and the numbers for growth of the NFC chip’s availability in Australia – with about 400,000 devices currently in play, there are likely to be over 1 million by the end of the year, and more so if the iPhone5 comes enabled with NFC or an equivalent. The advent of the Samsung Galaxy SIII mobile phone in Australia is likely to be a catalyst for driving uptake of the device.

The second video is a brief demo of the installation in The Rocks and how it worked. Enjoy!


One Comment
  1. Wow, what a great time last night for the Tapit team where we completed our first ever NFC Marketing campaign using a competition. The event was the Australian launch of the NFC enabled HTC One X handset.

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