Skip to content

Online retail traffic – Europe

February 11, 2012

A nice little data gem from Comscore, showing the unique visitor traffic and time on site for retail based ecommerce sites by Europeans over the last 12 months. The data shows from one christmas period to another, total people visiting online retail sites climbed by almost 30 million people, while time on site almost doubled.

The data also went on to point out the top 3 retail sites in terms of unique visitors, which were unsurprisingly:

  • Amazon (118M users in Dec 2011)
  • Apple (53M users), and
  • Otto Gruppe – a popular German retailer (33M users)




Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: