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Google commences integration of Google+ social results with search

January 11, 2012

Looks like the next piece of the Google puzzle has fallen into place today, with Google finally integrating Google+ activity and it’s own social graph into search results – for any of the 62 million people that are using Google+, that is.

Twitter reacted immediately, stating their concern that breaking news would be lost as the Google+ social graph became prioritised over other social networks. A recent Google video I watched about the evolution of search revealed however that Google specifically developed their Instant Search in response to their inability to portray breaking news during and after the September 11 attacks in 2001. With this in mind, I can only assume that it is their intention to replace Twitter as the medium that has the ability to do this. Remember that many first reactions to Google+ interface were that it was more similar to Twitter than it was to Facebook. Here’s the video I mentioned re: Evolution of search by the way:

In terms of the integration of the Google+ social graph into search results, I can only imagine what’s going through the minds of Facebook executives, as they face the prospect of having to find ways to help their advertisers and communities compete with Google’s own social graph for search rankings. I’m not an SEO expert by any means, but the incentive for brands to get involved with Google+ just increased significantly, which I was musing about only just recently.

The promotional video for the integration is below but you can find the original report on Mashable here:

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