Small Business and the web: the view from MYOB
Nice little video by MYOB’s Business Monitor. Released back in July, it was apparently a year long study concluding in April 2011, but gives a good combined overview of how SMEs in Australia and New Zealand are approaching the online challenge. The video highlights for me were that only 23% of Aussie SMEs and 20% of NZ small business use email marketing, with similar numbers for search marketing (still).
25% of small businesses surveyed by MYOB still don’t see the benefit of having a website.