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Volkswagen roulette – great interactive campaign

August 22, 2011

I don’t normally post too much stuff here about current campaigns etc, but was just reading about this fantastic interactive campaign recently run in Norway – volkswagen split a main highway into 80,000 roulette segments (digitally only, not in real life), gave people 2 weeks to place their bets on when the car would run out of fuel, then took off up the road.

Fun, interesting, simple and innovative! Love it. The video is included below.

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2 Comments
  1. great example of motivating audience to dig deep into a product…lovely!

  2. In contrast, ice should be used in acute conditions to reduce swelling, inflammation
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    Sportsmen and women are known to have great peripheral vision so try being aware of what’s to the sides of you.

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