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The hidden influence of social networks

October 11, 2010

All this business about social media is really about the anthropology of human beings. This TED talk below is fascinating; Nicholas Christakis, a social scientist from Harvard University, tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know. Primarily, his focus is on how our genetically based social networks can affect or improve our own physical health, but there are remarkable applications to global social media usage and application.

The most stunning statement for me was this: “46% of the variation in the amount of friends you have, is explained by your genes.”

Take the 18 minutes and check this out. Thanks also to Tony Arena from the “My Own Business” blog for sharing.


Deliriant Isti Romani – These Romans, they are mad!


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