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There’s no single formula to social media success yet!

September 26, 2010

I was recently chatting to a colleague about the virtues of Twitter & Facebook for business, and whether the opportunities were relevant to any business. The argument was that small businesses – the likes of tradies, hairdressers, and even restaurants were mentioned – did not have as much opportunity to capitalise on social media as others – if this were true, where are the examples?

The reality, however, is that these things are still new enough that organisations are still forging the rules for successful leverage of social media.

In fact, check the industry press and you will see numerous call outs by journalists looking for businesses that can be used as case studies. I saw a good piece by Mashable recently with some such examples – a hairdresser that gets 75% of its business from Twitter, a small bakery that runs offers across no less than 7 social media platforms to great success. The opportunities are contextual, which to those who look for the one set formula to success, makes it look like no one is succeeding in this space. But businesses with something truly unique about them – customer service, product offering, a vibrant personality that connects with their audience – there are customers out there willing to converse with you on social media, which means the opportunity is still there.

If you know of a business that you wouldn’t expect to be leveraging social media very well – but is, I’d love to hear from you.

Deliriant Isti Romani – These Romans are mad!


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