Skip to content

55% of mobile commerce comes from an iPad

July 19, 2012

Great little infographic from some research done in the UK showing that 40% of mobile traffic and 55% of mobile commerce in that market comes from an ipad. Another 37% of traffic and 29% of mobile commerce comes from – you got it – an iPhone.

Phenomenal stats when you take into consideration that Nokia stills holds significant device market share in Europe, meaning that the devices themselves are what engage users online (most likely).

The final three factoids in the infographic are I think the most impressive in reminding us of the case for mobile commerce:

  1. the volume of mobile commerce in all of 2011 was exceeded by July 9 of 2012.
  2. 2.1 million pounds is the estimated amount of available commissions that were NOT paid to affiliates because they didn’t have the right mobile tracking in place, which is, put another way:
  3. 28 million pounds worth of mobile commerce revenue received by advertisers where they weren’t able to locate someone to pay the affiliate commissions to.

Wow – These romans are crazy!

 

About these ads
Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 30 other followers

%d bloggers like this: