Guide to social media salaries
Here’s another of those infographics that none of us have paid too much scrutiny to, but it gives us a flavour of the kinds of salaries one could expect with a career in social media in the United States. I’m actually a little bit surprised that the top end of the market is not higher, but at the end of the day people who are taking specialist roles in social media are completing only one part of the communications and marketing puzzle for a brand. My view? Better off not taking too much of a specialised expertise in social media as at a certain point, it will be a mainstream part of how brands and communities interact online.