Google’s new small business campaign
Great little campaign launched by Google Australia this week to drive awareness of their apps and other services amongst small business owners in Australia.
It’s a nice follow up to last year’s combined MYOB / Google campaign where anyone with an ABN and a phone number was entitled to a free website, including an ecommerce facility, a google+ social media page and some Google adwords SEM.
What I like about the video is that, much like their previous few attempts, it shows some deeper insights into the life of a small business operator, giving me hope that the engineers at Mountain View are perhaps starting to listen to real people dealing with real issues.
At the 1 minute mark, ‘John’ starts talking about the many different hats he wears while running his business – one moment he’s the foreman, then he’s the cleaner, then he’s the accountant, then he’s the marketing chief. All in a day’s work. It’s a very real insight that I’ve heard and observed over and over and over again from SMEs / SMBs the world over.
While I have been and continue to be very critical of Google’s approach to market at times, I do like the way they’re approaching their campaigns of late. Anyway, check out the vid below and let me know what you think.
