Small Business and the web: the view from MYOB
Nice little video by MYOB’s Business Monitor. Released back in July, it was apparently a year long study concluding in April 2011, but gives a good combined overview of how SMEs in Australia and New Zealand are approaching the online challenge. The video highlights for me were that only 23% of Aussie SMEs and 20% of NZ small business use email marketing, with similar numbers for search marketing (still).
25% of small businesses surveyed by MYOB still don’t see the benefit of having a website.
Hadn’t seen that one. Thanks for sharing
Thanks for the share John! The MYOB Business Monitor is actually ongoing industry research that we undertake – it’s perfect for helping us understand Aussie and Kiwi SME’s.
While we haven’t done a cool video in awhile – the latest reports are due out this week. You can check then out here: http://myob.com.au/myob/industry-research-1258090877325
Cheers
Emma
MYOB Online Editor
Love your post on social commerce. I recently did an interview with Fracisco Rosales of SocialMouths where he spoke about small businesses using social commerce that you may find interesting http://venpop.com/2011/small-business-in-social-commerce-with-francisco-rosales/